The business of Sport continues to evolve and there has never been a more dynamic time for leadership teams within this highly innovative and consumer driven sector.

psd operates as a trusted leadership and talent advisory to clubs, teams, stadia and venues, governing bodies, rights holders, international federations, agencies, media and broadcasters.
Our capabilities and reputation for recruiting senior management and C-level executives is truly world-class.
As technology unlocks new business models and revenue streams across the world of sport, many of these ambitious organisations are increasingly operating at broader and deeper levels to leverage the unprecedented opportunities presented by fan engagement in the Audience Age. An effective approach to management recruitment is critical as the business of sport offers the potential for outstanding careers across a wide spectrum of functions and specialist capabilities.
Sport offers the potential for outstanding careers across a wide spectrum of functions and specialist capabilities. psd is proud to recruit for the biggest names in football, rugby, motor sport, tennis, horse racing, e-sports, and many others, working to recruit leaders at boardroom, senior management and management levels.
Clients benefit from psd‘s unique matrix structure, which is able to identify the most suitable and best qualified candidates for key roles from within a vast range of industry sectors, delivering the optimum result for every assignment.
Executive Search Specialists in Sport
psd offers sports management recruitment services for Main (Executive & Non-Executive) and Management Board positions, Venue Operations, Sales & Event Management, Partnership Acquisition & Retention, Marketing & Digital Transformation, Consumer Insight & Analytics, Finance, PR, Media & Communications, as well as many other specialist functions.
Representative assignments include:
- Chair – British Cycling
- Chair – Table Tennis England
- INED – The Great Run Company
- INED – ATP Tour
- Chief Executive – British Cycling
- Operations Director – Jockey Club Racecourses
- Chief Commercial Officer – Fnatic
- Head of Sales – Ascot
- Finance Director – Silverstone
- Managing Director, Women – Brighton and Hove Albion
Representative assignments include:
- Chief Commercial Officer – Bahrain International Circuit
- Chief Operating Officer – British Rowing
- Commercial Director – British and Irish Lions
- People and Talent Director – The Club Company
- Head of Global Fan Engagement – Chelsea FC
- Partnership Director – Goodwood
- Commercial Director – Playfinder
- Club Operations Director – England Rugby
- Senior Manager, Commercial Partnerships – NFL
- Group Operations Director – Aspers
psd’s specialists
Roles in Sport
Sport
Against a tricky brief psd delivered on time and with passion, delivering a great service at all times. I have been particularly impressed with their knowledge of the business. It helps to make sure we have put our important hiring decisions in the hands of experts.
Director of People, HR & Development, Lawn Tennis Association
psd rapidly built a strong partnership with us and the results (new CEO, Commercial Director and Chairman) are testimony to their success. Looking at the new governance and leadership in British Cycling I am confident we can become the best in class governing body that we intend to be. I am equally confident that psd have played a huge role in making that happen.
People Director, British Cycling
First class. At all stages I felt fully up to speed with all activity, which is vitally important in this type of relationship. Genuine, honest and helpful feedback was given at every request and I could find no fault with the experience and would have no hesitation recommending in future.
Chief Executive, Gloucester Rugby
This process gave myself and the FAI Board complete confidence that we had left no stone unturned when we were making this appointment. psd‘s research, geographical reach and knowledge of the sector meant we knew the right people were being approached and in a way that reflected the values of the FAI. I think the strength of the shortlist we had to choose from emphasised that and we are delighted with Ruud’s appointment.
Chief Executive, Football Association of Ireland
My interactions with psd have been top class from the beginning. From the initial conversation where they asked the right questions that surface up multiple quality candidates, to the guiding communication through the process, psd made what can be a cumbersome experience as streamlined and productive as possible. I would gladly continue to work with psd on my recruiting needs.
Chief Product & Content Officer, Perform Media
psd responded to our requirement for a Chief Commercial Officer in a proactive and professional manner. Kit Taylor understood our requirements and provided a concise short list of suitable candidates resulting in a successful appointment which we are confident will be beneficial to our organisation. We were supported throughout the recruitment process by a knowledgeable and efficient team and would have no hesitation in working with psd in the future.
Chairman, Bahrain International Circuit