There’s never been a more dynamic time in the innovative Sports sector. psd’s capabilities and reputation for recruiting senior sports management executives is truly world-class.

psd operates as a trusted sports management recruitment consultancy to clubs and teams, stadia and venues, governing bodies, rights holders, international federations, agencies, media and broadcasters.
As technology unlocks new business models and revenue streams across the world of sport, many of these ambitious organisations are increasingly operating at a global level to leverage the unprecedented opportunities presented by fan engagement in the Audience Age. An effective approach to management recruitment in the sports sector is critical.
Sport offers the potential for outstanding careers across a wide spectrum of functions and specialist capabilities. psd is proud to recruit for the biggest names in football, rugby, motor sport, tennis, horse racing, e-sports, and many others, working to recruit leaders at boardroom, senior management and management levels.
Clients benefit from psd‘s unique matrix structure, which is able to identify the most suitable and best qualified candidates for key roles from within a vast range of industry sectors, delivering the optimum result for every assignment.
Sports Management Recruitment Specialists
psd offers sports management recruitment services for Main (Executive & Non-Executive) and Management Board positions, Venue Operations, Sales & Event Management, Partnership Acquisition & Retention, Marketing & Digital Transformation, Consumer Insight & Analytics, Finance, PR, Media & Communications, as well as many other specialist functions.
Recent sports recruitment assignments include:
- British Cycling – CEO
- Pure Gym – COO
- Arena Racing Company – Group Operations Director
- UK Coaching – Finance Director
- Manchester United – Venue Commercial Director
- Newbury Racecourse – Marcomms and Sponsorship Director
- Silverstone – Commercial Director
- British Rowing – Commercial Director
- Gfinity – Head of Brand Partnerships
- DAZN – Head of Content
- LTA – Head of Operations
- England Boxing – Head of Finance
- Chelsea F.C. – Head of Global Fan Engagement
psd’s specialists
Roles in Sport
Sport
Against a tricky brief psd delivered on time and with passion, delivering a great service at all times. I have been particularly impressed with their knowledge of the business. It helps to make sure we have put our important hiring decisions in the hands of experts.
Director of People, HR & Development, Lawn Tennis Association
psd rapidly built a strong partnership with us and the results (new CEO, Commercial Director and Chairman) are testimony to their success. Looking at the new governance and leadership in British Cycling I am confident we can become the best in class governing body that we intend to be. I am equally confident that psd have played a huge role in making that happen.
People Director, British Cycling
First class. At all stages I felt fully up to speed with all activity, which is vitally important in this type of relationship. Genuine, honest and helpful feedback was given at every request and I could find no fault with the experience and would have no hesitation recommending in future.
Chief Executive, Gloucester Rugby
This process gave myself and the FAI Board complete confidence that we had left no stone unturned when we were making this appointment. psd‘s research, geographical reach and knowledge of the sector meant we knew the right people were being approached and in a way that reflected the values of the FAI. I think the strength of the shortlist we had to choose from emphasised that and we are delighted with Ruud’s appointment.
Chief Executive, Football Association of Ireland
My interactions with psd have been top class from the beginning. From the initial conversation where they asked the right questions that surface up multiple quality candidates, to the guiding communication through the process, psd made what can be a cumbersome experience as streamlined and productive as possible. I would gladly continue to work with psd on my recruiting needs.
Chief Product & Content Officer, Perform Media
psd responded to our requirement for a Chief Commercial Officer in a proactive and professional manner. Kit Taylor understood our requirements and provided a concise short list of suitable candidates resulting in a successful appointment which we are confident will be beneficial to our organisation. We were supported throughout the recruitment process by a knowledgeable and efficient team and would have no hesitation in working with psd in the future.
Chairman, Bahrain International Circuit