Candidates

Description

We have a current opportunity for a Product Marketing Director on a permanent basis. The position will be based in London. For further information about this position please apply.

Role for company founded in 2015 by a group in New York, Has emerged as a leading payment service provider dedicated to serving the unique needs of enterprise-level cross-border e-commerce merchants globally. With rapid growth as its hallmark, now spans three continents and boasts a workforce of over 1,200 employees.

Our commitment lies in delivering unparalleled services to empower our clients to foster business growth and success on a global scale.

Overall Purpose:

As a Product Marketing Director, you will play a pivotal role in shaping the market presence and success of our company’s products and services. You will be responsible for developing and executing comprehensive product marketing strategies that drive brand awareness, customer engagement, and revenue growth. This role requires a strategic thinker with a deep understanding of the payments industry and a proven track record of successful product marketing.

Working Relationships:

As a critical member of the global team, this position will report directly to the Head of Product & Marketing. You’ll partner closely with our product and local business unit teams to draft and validate messaging and build a cohesive user journey that delivers the right messaging to the right individuals, at the right time.

Principal Elements & Accountabilities:

Strategy & Positioning-

• Develop a deep understanding of our products and services, and their unique value proposition in the market.
• Identify target customer segments and their needs, aligning the product offerings accordingly.
• Create clear and differentiated product positioning and messaging that resonates with the target audience.
• Partner with Product and wider stakeholders to ensure merchant’s needs, preferences and realities are represented in our roadmaps, products and fulfilment processes.

Go-to-Market Strategy-

• Devise and implement strategic go-to-market plans for new product launches and feature updates.
• Collaborate with product management, sales, and other teams to ensure successful product launches and seamless market integration.
• Develop pricing strategies that optimise product profitability and competitiveness.
• Develop and execute integrated marketing campaigns to generate demand and drive lead generation.

Market Intelligence-

• Deeply understand how we differ against a matrix of competitors in different geographies and use this to our commercial advantage.
• Conduct market research, competitor analysis, and industry trends to identify opportunities and challenges.
• Utilise customer feedback and data-driven insights to inform product marketing decisions.
• Monitor market dynamics and adjust marketing strategies to maintain a competitive edge.

Sales Enablement-

• Provide sales teams with the necessary tools and training to effectively sell PSP products.
• Develop sales enablement materials, product training sessions, and sales pitch support.
• Ensure that all customer-facing touchpoints (ads, sales support, social, website, emails) look and feel cohesive and help users understand the value it unlocks for both our direct customers and channel partners.

Performance Tracking & Reporting-

• Set clear performance metrics and KPIs for product marketing initiatives.
• Monitor and analyse marketing campaign performance and make data-driven adjustments for continuous improvement.
• Regularly report on marketing activities, campaign results, and overall product marketing performance to the executive team.

Experience:

• 10+ years of relevant and progressive work experience spanning marketing, product marketing, or go-to-market experience, within the PSP business field or finance-related field. 
• Track record of driving growth and results through marketing strategies and campaigns internationally.
• Strong project management skills with the ability to manage multiple projects.
• Exposure to carrying out work on new brand launches.
• Sound experience in communications strategy and go-to-market plan as we explore new products and geographies.

Qualifications:

• Educated with a relevant degree in business, marketing, or a related field. A master’s degree is a plus.
• PMP or Agile certification is an advantage.

Desired Traits:

• Customer-centric, analytical, detail-oriented, and have an understanding of the eCommerce ecosystem for sellers. 
• Data-minded with strong analytical capabilities.
• Ability to work well with both technical and non-technical individuals up and down the organisation, capable of absorbing large amounts of information and the ability to distil it down to the essentials.
• Attention to detail.
• Ability to juggle several projects and shift priorities as needed.
• Exhibiting a creative and innovative, forward-thinking approach to problem-solving.
• Comfort in building relationships and negotiating rates when needed.
• Ability to stay calm and collected and focus on solving problems.

Proud to be an equal opportunity employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment.