Business Analyst – I am looking for a Senior Business Analyst / Business Analyst with extensive digital and mobile background to support major web and mobile application development programs. Working as part of a forward thinking state airline ecommerce team.
Currently each project/enhancement has a UX/UI product owner, who is responsible for providing the KPIs they would like to measure on any new product they launch, and they typically provide them in sentences – i.e. “How many people visited my new excess baggage page”, “How many kilos were added to the cart”, “What was the total transaction value for excess baggage”…etc. This role is for a BA/SBA to document the requirements for analytics and translate them into an Analytics Requirements Document (ARD) which would then be used by the development team and testing team to then create GA tags in the data layer to populate Google Analytics for reporting.
Results which can be achieved with an expert Google Analytics Business Analyst: