InFocus: Technology & Talent in Sport
Fuelled by advancements in technology, the sports industry is changing – and with that comes the need to hire talented professionals.
Our latest edition of the psd Sport InFocus looks at how technology and talent are redefining the business landscape of sport.
We speak to Matt Roberts, Global Research Director at Formula One, who reveals how the use of market research has revolutionised the way F1 interacts with fans, and how changes in media consumption have influenced engagement.
David Thomas, Commercial Director at Southampton FC, talks to psd about attracting talent from outside of the sports sector to create a unique blend of experience, skills and fresh-thinking.
Finally, Kit Taylor, Head of psd’s Sport Executive Recruitment practice looks at some of the technological advancements setting the pace in the sports industry, and the key to recruiting the right talent to drive growth and innovation.
We hope that you enjoy reading these articles and we look forward to hearing your views and comments, and to supporting you in your recruitment efforts going forward into 2019. We are enormously grateful to Matt and David for their valuable contributions.
Articles
Interview with Matt Roberts, Global Research Director at Formula 1, on how the use of market research has revolutionised the way F1 interacts with fans.
David Thomas of Southampton FC talks to psd about recruiting talent from outside the sports sector to create a unique blend of experience, skills and fresh-thinking.
The growth of technology in sport shows no sign of slowing down. And with audience demand continuing to diversify, sporting organisations are having to adapt faster than ever.