InFocus: British Isles Resorts
After a turbulent year, what does it take to get a leading resort back in full swing?
Whilst the world of golf awaits the forthcoming British Masters Tournament at The Belfry, we asked leading resort hoteliers in the British Isles how they have gone about getting these complex businesses ready for action.
The past 12 months have tested the hospitality sector to its limits, so it is encouraging to hear about some of the positive ways businesses have reacted to successfully navigate these uncertain times. Whilst ensuring the safety and wellbeing of staff returning from furlough, hoteliers have had to figure out ways to jumpstart business and leisure travel demand in the hope of recovery.
From exciting marketing initiatives and new ventures, to new found ways of staying purposeful and maintaining staff morale through a pandemic, we speak to five leaders who share their experiences and vision for these acclaimed and revered luxury hotels and resorts.
Whether you’re a fellow hotelier looking for insight, or a passionate golfer keen to know what goes on behind the scenes, we hope you will find these articles of interest.
Thank you as always to our contributors.
With 15 years’ experience in executive recruitment, Hayley has developed an extensive hospitality network and has been instrumental in many of the British Isles’ iconic resort hires. Hayley was previously a successful General Manager in both provincial and London hotels before joining psd. She recruits Operations Directors, General Managers, Senior Corporate and Revenue Management roles.