This year was the 13th anniversary of Sports Podge,
a unique lunch held to celebrate the relationships that are forged through
sport. Over the past 5 years PSD has proudly supported Sports Podge. Kit
Taylor, Director of PSD Sport, talks about the event dedicated to the passion
and personalities of sport.
What is Sports Podge and why do PSD support this
Many would agree with me when I say Sports Podge is the “must attend”
event of the sporting calendar. Sports Podge is an invitation only event
for 250 business leaders and personalities from the world of sport. It
provides an opportunity to network and build new relationships in an informal
and truly unique setting. The guest list varies from year to year which
gives us the opportunity to meet new people every time.
What were the highlights from this year's event?
A hugely impressive range of high profile attendees were at the event.
Everyone listened in awe to John
McAvoy who told of his fascinating journey from a troubled early life
and prison, to world class athlete and the only Nike sponsored triathlete
in the world. It simply summed up the power of Sport to everyone lucky
enough to be there to hear this inspiring story of redemption. We were
also treated to a fantastic poem by Mike
Garry the Mancunian Poet, who will be writing a poem for the opening
match of the World Cup.
“Everyone listened in awe
to John McAvoy who told of his fascinating journey from a troubled early
life and prison, to world class athlete and the only Nike sponsored
triathlete in the world.”
PSD Sport have supported Sports Podge for 5 years - how have the events
The event always has a different theme, and is always
relaxed, fun and enjoyable. At least half of the room are “new” attendees
every year, ensuring the opportunity for everyone to forge new relationships.
Through our partnership with Sports Podge we have been privileged to meet a
range of people who have now become both Clients and Candidates, and the
overall style of the event has very much helped to enhance the brand
positioning of PSD Sport.
Where has PSD Sport seen success
since the last Sports Podge in 2017?
PSD Sport continues to
go from strength to strength working with a broad range of Clients and on
different types of roles across the sporting landscape. We have delivered on
a number of significant projects including; Chief Commercial Officer -
Gloucester Rugby, Sales Director - Southampton Football Club, Financial
Controller - Dugout and Head of Content - Perform. We were grateful to come
away from the event having met some fantastic people and look forward to
building on these new relationships.
continues to go from strength to strength working with a broad range of
Clients and on different types of roles across the sporting
What trends should we look out for in sports recruitment in
As ever there is always a strong demand for commercial
expertise and particularly so with regards to driving fan engagement and
gaining greater insight into consumer needs. As a result many of our searches
for candidates focus on a broad range of sectors to ensure that the greatest
available talent can be sourced.
Safeguarding is another core area
which many organisations are conscious of improving and we expect to see a
significant shift in the level of expertise sought to oversee this crucial
“There is always a strong demand for
commercial expertise and particularly so with regards to driving fan
engagement and gaining greater insight into consumer
PSD Sport are leading experts in board
level and senior management recruitment. Working on a national and
international basis, our extensive global candidate network and specialist
expertise deliver outstanding results. To discuss hiring plans or a career
move in a confidential discussion, please get in touch with one of our