Sports Podge celebrated their 12th anniversary on Friday 5th May. Over
the past 4 years PSD has proudly supported Sport Podge. Kit Taylor, Director of
PSD Sport talks about the unique lunch dedicated to the passion and
personalities of sport.
There are many Sports events out
there - why does PSD choose to support Sport Podge?
In my opinion (and I think many in the industry
would agree) Sports Podge is the “must attend” event of the sporting calendar.
It provides a unique opportunity for sporting personalities, business leaders
and key decision makers to network and build new relationships in an informal
and truly unique setting. It's an invitation lunch which means that the guest
list varies from year to year and gives us the opportunity to meet new people
every time. PSD Sport's brand positioning is very much aligned with that of
Sports Podge, and the audience stretches across all sub sectors of the sports
industry in which we work.
“PSD Sport's brand
positioning is very much aligned with that of Sports
How have you seen the events evolve over the last few years?
been involved with Sport Podge for a number of years now, and each event is
always themed differently, although the core approach remains very much the
same - relaxed, fun and enjoyable. It has enabled us to grow and nurture some
fantastic relationships with both clients and candidates, for which we are
extremely grateful. Feedback from the event is always hugely positive,
although for some, memories can be quite jaded!
What were the
highlights from the event this year?
Once again the calibre and diversity of attendees
was very impressive. The atmosphere and informality enabled far more engaging
conservations, the formation of new business relationships and positive
memories for all. It was so interesting to hear directly from CEOs about the
culture of their companies and what drives them and their teams to succeed.
This is so valuable to our line of business - if we can get to the heart of
company culture and hear it from the people who lead sports organisations, we
can better serve our clients.
“It was so
interesting to hear directly from CEO's about the culture of their companies
and what drives them and their teams to succeed”
Where is the Sport recruitment industry headed second half 2017?
The global sports industry continues to evolve in many different ways, but
most notably through digital transformation, which has resulted in increasing
fan engagement and performance technology. This in turn has fuelled the growth
of a whole range of start-ups and SMEs, as well as increasing the attraction of
sport leadership roles to executives from a wide range of other sectors. This
is a trend which the wider expertise within the PSD Group is well placed to
support. Within the National Governing Bodies, changes and challenges to
funding will see a greater emphasis on sustainable commercial growth
initiatives; and across the whole sporting landscape, organisations will
dedicate more resources to consumer insight.
Where have PSD Sport seen
success since the last Sport Podge in 2016?
The last 12 months have been tremendously
successful for PSD Sport. The practice has doubled in size in terms of
headcount, which means we are able to meet a greater and more varied demand
from clients, resulting in the delivery of a number of significant projects.
These include: CEO - British Cycling, Commercial Director - Leicester City,
Head of Hospitality - Wembley Stadium, CEO - Sports Coach UK and Executive
Director - Arena Racing Company.
challenges to funding will see a greater emphasis on sustainable commercial
growth initiatives and across the whole sporting landscape, organisations will
dedicate more resource to consumer insight”