Chelsea FC, Stamford Bridge

The annual Sport Business Summit is a high profile gathering where the industry's most influential people share intelligence that will help shape the future of sport.

PSD Sport attended the annual Sport Business Summit - Leaders Week in London . The year's event was held at Chelsea Football Club in October and saw 1800 senior executives from 50+ countries representing 55+ sports. This invitation event provides an ideal platform to drive excellence across the entire business of sport.

There were enlightening discussions and debates from high profile individuals such as Sir Martin Sorrell, CEO at WWP Plc, and Lord Coe, as well as Facebook executives and prominent speakers from the US. They shared some world class thought leadership on how the sports market will continue to evolve. It was particularly interesting to learn about the increasing use of data and analytics in driving fan engagement and the benefits of product variations to broaden audience and commercial appeal. Interestingly, the growth of e-sports dominated many of the conversations.

Sport Analytics

Of particular interest was the ever-increasing appreciation and desire to attract the “very best” talent to help grow the business of sport through hiring executives from outside of the sector. The industry is now populated with leaders from a broad range of backgrounds and the Sports Practice at PSD, through the extent of the group's worldwide network, has the ability to identify and attract not only talent from sport, but also from a diverse range of related industries.

Thank you to the Sport Business Summit for organising such a fantastic  event.

Event Contacts

0207 970 9725 E-Mail
Kit Taylor
Associate Director
0207 970 9751 E-Mail
Adam Judd
Senior Consultant
0207 970 9742 E-Mail
Sam Lowe
Senior Consultant
0207 970 9604 E-Mail
Will Wyatt
 Publication Date: 24/10/2017