annual Sport Business Summit is a high profile gathering where the industry's
most influential people share intelligence that will help shape the future of
PSD Sport attended the annual Sport
Business Summit - Leaders Week in London . The year's event was
held at Chelsea Football Club in October and saw 1800 senior executives from
50+ countries representing 55+ sports. This invitation event provides an ideal
platform to drive excellence across the entire business of sport.
were enlightening discussions and debates from high profile individuals such as
Sir Martin Sorrell, CEO at WWP Plc, and Lord Coe, as well as Facebook
executives and prominent speakers from the US. They shared some world class
thought leadership on how the sports market will continue to evolve. It was
particularly interesting to learn about the increasing use of data and
analytics in driving fan engagement and the benefits of product variations to
broaden audience and commercial appeal. Interestingly, the growth of e-sports
dominated many of the conversations.
Of particular interest was the ever-increasing
appreciation and desire to attract the “very best” talent to help grow the
business of sport through hiring executives from outside of the sector. The
industry is now populated with leaders from a broad range of backgrounds and
the Sports Practice at PSD, through the extent of the group's worldwide
network, has the ability to identify and attract not only talent from sport,
but also from a diverse range of related industries.
Thank you to the
Sport Business Summit for organising such a fantastic event.